Last week we spoke about Betty White's comeback and the fact that she is older. Hugh Hefner has been big for a few years now, especially since his show on E!. Because his show changed with girls, his popularity began to decline, but now that he is in this vodka commercial, and his show is coming back, I think his popularity will increase again.
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I have actually seen this commercial many times on the t.v. and I think it was an effective use a celebrity to promote a distinct brand. Everyone knows Hugh Hefner is known to be one of the biggest names out there and by basing him in this commercial, it establish Stoli Vodka as high class. High class people drink high class vodka
ReplyDeleteI think I have seen this commercial and using a known celebrity in the advertisement it in turn entices people to buy the product
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