Macys 4th of July Fireworks

On Sunday I was reading the New York Times and the last advertisement on the back of the main section was an advertisement for the Macys 4th of July Fireworks Celebration in the City. Even though it is not advertising a product in its store, this advertisement is getting the Macys name out there through this New York 4th of July Tradition. Macys also does the same thing in November when they sponsor the Thanksgiving Day Parade.