Effective NYY/Nike Advertisement.

This particular joint advertisement is find particularly effective. First you have the easily recognizable New York Yankee symbol in plain sight; you then have the instantly recognizable Nike Logo. They are both right near each other. So automatically, these two iconic logos have your attention.

Then the poster shows the Yankee closing pitcher Mariano Rivera, who is arguably the greatest closer in the history of baseball. Any baseball fan and every Yankee fan can easily recognize him. That gives the advertisement a sense of grandeur because you only see Mariano Rivera when the Yankees are about to claim victory; therefore, you know this advertisement should be uplifting. There is a long stanza depicting how tough and difficult it could be living in New York City. It explains how everything that can go wrong will go wrong. It seems bleak at first, but you know the stanza is leading to a conclusion so epically simple, you feel almost enlightened.

"......when we wonder if it's really, worth it, we have the Yankees."

There it is right there. The point of the advertisement comes so clear right there. The slogan at the bottom that reads "NY stands for New York" essentially resonates with Nike's slogan "Just Do It." They both basically say no matter what may be wrong or may seem unfair in your life, you have to persevere and win. And given how winning is synonymous with both The New York Yankees and Nike, I'd saying this dynamite poster is a match made in advertising heaven.