http://www.youtube.com/watch?v=nnsSUqgkDwU
This commercial premiered at the Super Bowl this past year and now is recently seen on television and I saw it at the movie theater. I was first introduced to this ad in my PR class and was really struck by it. It is a love story through using Google. It was very risky for Google to do such an ad because of the time length and ability to stay focused throughout the ad, otherwise the viewer would not get the whole story. Essentially I think Google was trying to show the great advantages to the search engine. Also, because a lot of advertisements today are for online dating services, Google is in a way complimenting those sites to help people find ways to connect with people. Ultimately Google did a good job attracting the attention of the viewers through a love story and showing the various things that a person can search for on the site. It shows a softer, gentler side to the company as well.
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I would agree, i saw this ad as well and thought it was really creative and loved it!
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