The events work because they make customers feel like when they buy a JEEP they aer becoming a part of a group. They are notified when events are taking place and other JEEP owners are invited as well. This keeps a connection between JEEP and its customers and because the customers feel important word of mouth will probably help JEEP earn new clients.
For example, GAP has joined with (RED) a fundraiser for AIDS, every time someone buys a (RED) product half of the proceeds go towards the fight against AIDS. GAP and (RED) have concerts throughout the year to help this cause. Therefore, people who have purchased theses items can not only help the fight against AIDS but can also be apart of concerts yearly that are held for the fundraiser. In fact the concerts and fundraiser have helped over 5 million people diagnosed with AIDS and HIV.
http://www.joinred.com/aboutred
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I actually think is a brilliant idea by gap. Since many individuals are suffering from HIV/AIDS, it is essential for companies to bring this to light and make valiant strides in correcting this issue. A similar concept to this can be seen at the world cup. Soccer star Drogba and Nike are working together sending red shoe laces in order to raise money for AIDS/HIV. Raising money for AIDS is the way to go!
ReplyDeleteI think that this is great that the GAP supports this great cause. Also there are other companies that have a similar concept during Breastcancer Awareness month by selling products in pink.
ReplyDeleteThis campaign is not just a once a year event, it is a fundriaser that is happening all year round and this allows costumers to feel special and feel like they are helping out even if their purchase is small. Therefore, i believe this idea is extremely successful. People do not mind making purchases as long as they know they are going to a good cause, as this one.
ReplyDeleteAids is something that everyone should worry about every day and with this fundraiser expedition for half of the profit that GAP makes to be proceeded to the cause is brilliant because it shows that GAP cares about top problems that world is facing every year.
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