KIA ads

I was watching TV the other night and there was a KIA ad that i just didn't understand. I couldn't find it again on the internet but found an article my a guy named matthew who is confused by KIA's Super bowl ad. I thought it was very long and confusing and really didn't serve any purpose to the actual product.

http://www.thebigmoney.com/blogs/shifting-gears/2010/02/04/kia-s-disturbing-superbowl-ad