Jeep/New York Giants: Both come in blue!

I logged onto Jeep.com and clicked on the link titled Jeep Experience and clicked on "Events." It led me to a page on their website that had YouTube videos of people driving Jeeps at their sponsored events. It showed the people were having a good time behind the wheel of a Jeep. it also shared links of a cute kid's game and Jeep on Facebook. These are clever strategies to make Jeep seem hip to the scene with their customers: YouTube, games, and Facebook. That certainly reinforces customer relationships just by showing they are willing to expand their brand to all media outlets. Touche, Jeep. Well done.

An organization I found that does similar tactics is the New York Giants. The New York Giants are moving into a brand new stadium, The Meadowlands, therefore they are really trying to grab your attention when you log on to their website. They offer you videos of there mini camp practices just to see how the team is progressing. They have the roster, schedule, shop, etc. but the thing that caught my eye that shows how they want reinforce customer relationships is the headline/link that reads "You Belong in the Company of the New York Giants".

You click there and it shows you images of their new stadium and what it offers the fans. They play powerful macho music to put you in the mood for watching some football. They show you offers on purchasing tickets to the new stadium. If you aren't too familiar with this franchise, the New York giants are a class organization and a traditional football team. They play in New york (New Jersey actually, but bear with me), they understand that their fans are high demanding and loyal. Most NFL teams, especially the Giants, aim to please their customers and fans to keep them coming back

Just like Jeep.