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Holding all of the Power

http://industry.bnet.com/technology/10005983/googles-advertising-patents-are-competitive-clubs-aimed-at-apple-and-microsoft/

In previous classes I recall discussing how important mobile ads are. We also discussed the importance of having the power of such a company like the MSG network while a player like Lebron James was to play for the knicks. The network would be in total control of the companyiesthey would want to help advertise by selling them time. Apple has the power to do the same thing with their mobile ads.

Chris Brown's tribute to the King of Pop.

http://music-mix.ew.com/2010/06/27/chris-brown-michael-jackson-bet-awards-2010/

Eminem uses ShamWow!

http://buzzworthy.mtv.com/2010/06/16/eminem-shamwow-recovery/

Adidas Star Wars Parody

http://www.youtube.com/watch?v=3Zd_khk6zXo

Saw this commercial today, it was pretty funny. It uses athletes and celebrities to promote its Originals brand. The Originals line features Star Wars, Snoop Dogg, Daft Punk, and David Beckham styled sneakers and apparel.

Walking Advertisements

http://www.cbsnews.com/stories/2009/11/23/eveningnews/main5752468.shtml

This guy gets paid to wear tshirts for all sorts companies. The guy is making a ridiculous amount of money for just distributing the pictures of the tshirts through social media. Why cant I have this job?

NBA Draft 2010

This particular photograph was utilized to advertise the NBA draft that took place in Madison Square Garden Last Thursday. These young men photographed were the top selection to players to enter the NBA this year. This event celebrates hard work and dedication to one's craft. These individuals are utilized to advertise basketball and as welll the national basketball association as a whole.

Eat Me!

While Using Facebook, I came across this photograph as my friend's profile picture. I was automatically drawn to the image because of the beautiful woman as well as the title. This form of advertising is using sex and sex appeal to sell fruit. I think this particular photograph would appeal to men more so than women. This photograph makes me want a strawberry in any case.

Stoli Vodka-Hugh Hefner

http://www.youtube.com/watch?v=6X1__f0uYNE

Last week we spoke about Betty White's comeback and the fact that she is older. Hugh Hefner has been big for a few years now, especially since his show on E!. Because his show changed with girls, his popularity began to decline, but now that he is in this vodka commercial, and his show is coming back, I think his popularity will increase again.

Beach Advertisements

I was at Robert Moses beach this weekend and a plane flew by with an ad for Geico and a picture of a pile of money with a rubber band around it and googley-eyes on top. Under the money it said, "The money you could be saving." I think the ad would have been very successful if people didn't already know the Geico ads and just saw money in the sky with googley-eyes. But because people already know the ad they just ignore it.

Boobies

I saw a bumper sticker on a car that said "boobies" and it got my attention so I had to drive up to it to see what the small print was under it. It was a bumper sticker to spread awareness of Breast Cancer. I thought this was a good bumper sticker because it would get a lot of people's attention and knowing that it's for a cause and not just a joke on the back of someones car would make them remember it.

State Farm Commercial

http://www.youtube.com/watch?v=ohC5kyyum4g

It's a few girls that sing "like a good neighbor, state farm is there" and then wish for a hot guy etc. afterwards. State Farm has a lot of different commericials, hoping to reel in different demographics for their insurance company which is awesome. This commercial is obviously targeting teenage-young adult females. Although wishing for a hot state farm agent is not possible, it might attract young females to look up information or possibly stalk state farm agents?

Online Advertising

Everyday when I am on sites such as yahoo or lohud I see many advertisements. On Yahoo today, I saw an advertisement for an American Express Credit card. Also, when I went on the journal news site, I saw an advertisement for Iona College Advertising the summer session 2. I like how that you are able to click the advertisement if you want to find out more about the advertisement.

Macys 4th of July Fireworks

On Sunday I was reading the New York Times and the last advertisement on the back of the main section was an advertisement for the Macys 4th of July Fireworks Celebration in the City. Even though it is not advertising a product in its store, this advertisement is getting the Macys name out there through this New York 4th of July Tradition. Macys also does the same thing in November when they sponsor the Thanksgiving Day Parade.

Jeep vs Ubisoft

Jeep uses its events like auto-shows to display and announce their products. They show the all the new stuff or stuff thats not even new yet, stuff people want to see.

The game developer Ubisoft does this in the same way, only though the video game conference called E3. This event allows developers to show off their upcoming projects, release details, answer questions, provide demos (test drive) and basically grab the attention of their customers. A bad run at E3 could dampen the success of a game, and a good one could propel it to gaming glory. The event also gives the company a chance to interact with its loyal customers and makes them seem more human.

http://www.ubi.com/US/default.aspx

Jeep/American Express

Jeep reienforces the idea of being a customer centered company by providing their vehicle owners with the best vehicles possible. They do this through their advertising such as showing customers using their vehicles in all different types of terrain and having fun while inside the vehicle.

American Express, like Jeep sponsors major events such as the US Open Tennis tournament. Since American Express is a sponsor of the US Open Tennis tournament, they allow their customers to purchase tickents to the tournament before the tickets go on sale to the public. American Express also does this with many other ticket sales in that they allow their customers to purchase tickets to a concert before anyone else.

Camp Jeep/Iphone 4

At camp jeep the advertisers try to build an adventures relationship experience with the customers. The test drives that they provide at these camps sites makes every viewer want to try out this experience.

The advertisers at for the new Iphone 4 states the customers that with this new technology communication will be an extraordinary experience and easy where you see were your friends and family are anywhere in the world where and with all of the new technology that has been added it will make communication easy.

Jeep/ Mercedes Benz Fashion Week

The Jeep Company does a great job hosting events for its customers such as the Great "Jeep Jamboree." This allows Jeep owners alike to come out and push their car through the roughest conditions, up steep hill, over rocks, and through the water. Events like this create a relationship with the customer, creating a family like environment. Mercedes Benz also does a good joins up with the top designers in New York for one of the biggest events of the year, Fashion Week. This makes all those fashionistas and high profile socialites come together once a year to discuss this years newest trends and gossip about the latest cars. Mercedes Benz invites its all of its clients to join in on the fun during fashion week, which makes there clients feel important and appreciated because they're being invited to a sneak peak on the latest trends.

Jeep/New York Giants: Both come in blue!

I logged onto Jeep.com and clicked on the link titled Jeep Experience and clicked on "Events." It led me to a page on their website that had YouTube videos of people driving Jeeps at their sponsored events. It showed the people were having a good time behind the wheel of a Jeep. it also shared links of a cute kid's game and Jeep on Facebook. These are clever strategies to make Jeep seem hip to the scene with their customers: YouTube, games, and Facebook. That certainly reinforces customer relationships just by showing they are willing to expand their brand to all media outlets. Touche, Jeep. Well done.

An organization I found that does similar tactics is the New York Giants. The New York Giants are moving into a brand new stadium, The Meadowlands, therefore they are really trying to grab your attention when you log on to their website. They offer you videos of there mini camp practices just to see how the team is progressing. They have the roster, schedule, shop, etc. but the thing that caught my eye that shows how they want reinforce customer relationships is the headline/link that reads "You Belong in the Company of the New York Giants".

You click there and it shows you images of their new stadium and what it offers the fans. They play powerful macho music to put you in the mood for watching some football. They show you offers on purchasing tickets to the new stadium. If you aren't too familiar with this franchise, the New York giants are a class organization and a traditional football team. They play in New york (New Jersey actually, but bear with me), they understand that their fans are high demanding and loyal. Most NFL teams, especially the Giants, aim to please their customers and fans to keep them coming back

Just like Jeep.